For Chinese New Year, Churn’d wanted to turn its limited-edition mini ice cream collection into a festive gifting experience.
Inspired by the Year of the Horse, we created The Great Churn’d Derby, a playful world where every flavour becomes a racer and every part of the pack becomes part of race day.
Inspired by the Year of the Horse, we turned Churn’d’s mini ice cream cones into racers in a playful Chinese New Year derby. The idea extended across the entire gifting experience, from the horse-shaped die-cut sleeve and collectible ticket to the flavour leaderboard and illustrated starting gates, with Chinese and Thai greetings grounding the limited edition in its Bangkok context.
Inside, the cones are revealed from behind illustrated horse stalls, making the opening feel like the start of a race. An orange, red and gold palette, premium Sona Papers, precise die cuts and screen-printed details give the pack a festive, tactile finish, while the campaign carries the same world forward through origami horses, flowing paper tracks and the cones themselves as racers.
