Churn’d is a brand where ice cream becomes a canvas for stories, drawing inspiration from travel, childhood memories and cultural nostalgia. Each flavour is crafted with intention, turning the familiar into something unexpected and delightful. As their design partner, we translated this narrative into visual form. Our collaboration focused on capturing the brand’s adventurous spirit while maintaining a clean, elevated design language across gifting and catering experiences.
The limited-edition Back to School release gave us the opportunity to bridge two eras. The product itself does this effortlessly, blending iconic Indian biscuits with artisanal ice cream. We responded with bold, retro-inspired pop art graphics and high-contrast visuals. Individual catering boxes were designed as collectible matchboxes, each with optical illusion graphics and a short, playful narrative on the back. The gifting box featured a custom asymmetrical tray, a transparent OHP overlay with pop art biscuit illustrations and a built-in dry ice tray at its base. Not just a box of treats. A bite-sized time capsule.
Custom packaging for catering with six flavour-specific matchbox designs, each carrying its own optical illusion graphic and micro-narrative. A limited-edition gifting box with an asymmetrical tray, illustrated OHP overlay, dry ice tray and a collectible postcard. Art direction for the campaign shoot, where six biscuits and six distinct moods were brought to life through a nostalgic, retro set design. A system that is both memorable and made to share.
