Project at Studio Glyph
Redesigning gift packaging for Godrej Nature’s Basket, India’s pioneering and premium food destination. Godrej Nature’s Basket underwent a rebranding exercise and partnered with Glyph, to redesign their gift packaging in keeping with their colourful new identity & approach. We designed a variety of modular packaging solutions to suit the differently themed hampers they offered, like wellness hampers, festive, gourmet, hampers for kids and many more. The gifting elements convey a familiarity and hand-made feel that the new visual identity proposed as a part of the Natures Basket ethos. We’ve also art directed the shoot that was extended for campaigns, social media, print and other collaterals, giving their gifting section a whole new look.